Known for its robust backlink analysis, Ahrefs also provides keyword tracking, content analysis, and competitive insights, supporting both on-page and off-page SEO strategies. The goal of your homepage is to explain what your entire website is about, and thus you’ll need a few keywords to do that. Another exception is overview pages like services and product pages, which outline what all of your products and services may be.
On-Page SEO Activities: 8 On-Page SEO Techniques to Use
Next to page speed, mobile-friendliness is one of the most important on-page SEO ranking factors that influences your SEO ranking. When you write your meta description, include the relevant keywords in it. It’s important to use the keywords in the meta description so your audience further understands the context of your page. Many people will decide to click on your page based on what they read in your meta description. Aside from title tags, you’ll also want to incorporate your keywords into your meta description. The meta description is the little blurb beneath your title tags that appears in the search results.
Marketing Against the Grain
Search Console is designed to help you track your site’s performance in Google search. Use these tools and techniques to set your site up for SEO success. Just work through the checks that are most relevant/important for your site.
- Think of E.E.A.T as a set of quality criteria that Google uses to assess your content’s quality, reliability and trustworthiness.
- Yes, the On-Page suite works with all kinds of websites, including WordPress, Ecommerce platforms such as Shopify, BigCommerce and more.
- Instead improve search engine rankings by using topic clusters.
- Our SEO audit services help uncover the strengths and weaknesses of your website, helping you identify any areas of improvement.
- Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines.
Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success. It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds credibility by appearing at the top of search results. You’ll discover the key terms that are missing from your page, the ideal Google category for your term and the best internal links to add. Brian has over 30 years publishing experience as a writer and editor across a range of computing, technology, and marketing titles.
Free Keyword Tool
E.E.A.T has become an essential part of SEO today – especially in the age of AI content. Google wants to know that you are a real and trustworthy business they can confidently send traffic to. From personal experience, I know that I’m more likely to click on a more recent link. So keep in mind, it SEO Anomaly could help to improve your click-through rates too.
If your focus keyword is “SEO Strategy For SAAS Companies”, it would be insane to load all those keywords multiple times in a page. It looks entirely unnatural and spam to google eyes and eventually a bad user experience. Alt text is helpful for the search engines to understand what an image is about.Even more, alt text acts as a primary purpose to describe the visitor who is blind. Adding alternative text for images is the first principle of web accessibility.
This will naturally create a strong internal linking structure that is logical and easy for Google (and humans) to follow. The goal is to ensure that you have as many relevant internal links as possible. Google uses internal links as signals to better understand your page’s content and how different pages work together.